Join The Team!

Position M03 Marketing and Product manager

Responsibilities

• Being responsible for product fit

• Developing/managing all aspects of the company’s mobile marketing campaigns.

• Developing strategies to drive mobile traffic

• Tracking conversion rates – what worked, what didn’t, and why?

• Implementing paid search, PPC, and SEO strategies/campaigns.

• Raising brand awareness and online presence through mobile marketing projects and campaigns

• Planning and executing mobile marketing budgets

• Staying on top and review new technology trends and opportunities to ensure the company remains a mobile marketing leader within the industry, and in digital marketing space

 Requirements:

Must have Mobile App marketing experience at PPC and B2C paid advertising.  Google Analytics is also key, as is a Degree (or equivalent) in Marketing or Business Studies.

Being able to create viral campaigns, with low CPC.

​

• Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive adoption and engagement of a mobile app.

• Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems).

• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.

• Build, develop and manage relationship with suppliers, agencies and multiple top mobile ad networks (e.g. Google).

• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

• Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.

• Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned).

• Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously.

• Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data.

• Tenacity and sense of urgency; ability to make things happen quickly with large, less nimble partners and/or teams.

• Superior verbal and written communications skills with extreme attention to detail.

• Bachelor’s degree required.

• Proven relevant work experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.

• Proven track record of delivering customer acquisition growth and optimisation across key metrics.

• Previous experience managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook, Google, etc.

• Familiar with adobe creative suite

Important matrices that the team should control and will be valued for:

• Conversion rates

• Cost per conversion (CPC)

• Lead to close ratio

• Return on ad spend (ROAS)

• Cost per acquisition (CPA)

Experience with text to speech or news mobile apps is an advantage.

Must have strong communication, self-motivation, time management and teamwork skills.

Please submit resume to jobs@newsly.me